Thinking
Notes
Notes from inside other people's businesses. What they reveal usually surprises everyone.
Everything could be better and nothing's obviously first
Overwhelm isn't caused by complexity — it's caused by invisible complexity. The puddle method makes the business visible, which is the first intervention.
Your documents already know how your business works
Every week you rewrite the same documents from scratch. The canonical structure of your firm is already there — nobody's asked the documents what they know.
Your AI is a brain in a jar
ChatGPT is a brain in a jar — capable, isolated. The labs are quietly telling you the model isn't the product. What wraps it is.
The AI investment framework nobody uses
The best AI investment most businesses will make is the one they decide not to make. Six questions, a scoring system, and the restraint to follow what the numbers say.